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How to you promote a Porsche 911 whose roof slides rearward at the push of a button? Certainly not by showing kids on an overpass with tomatoes. Of course, Porsche knows this, and so created its Skydriving site, which uses high-res landscape photography to drive home the point. We're surprised the Ad Council didn't force them to put in a disclaimer: "Driver Should Not Look Upward While Driving."

Skydriving [Porsche]

Open Up and Say Ahhh: Porsche Reveals New 911 Targa [internal]