Should We Be Reviving Expired Brands?

While we love the Trabant, the idea of a new Trabant has us conflicted. Resurrection carries a lot of risks (think Death Takes A Holiday and Meet Joe Black). This is especially true if you're going to resurrect a name without also recreating any of the things that made us love it in the first place (ahem, FWD V6 Chevy Impala). On the other hand, both the Mini Cooper and Fiat 500 have enjoyed successful second comings.


We're left with a two-parter today. Is it worth reviving nameplates that we once loved given all the risks? And if it is worth it, what would you bring back from the automotive grave yard?

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