Rolling To Burger King - Literally - With Chub City Cars

Illustration for article titled Rolling To Burger King - Literally - With Chub City Cars

Now I'm not an advertising professional (well, except for that gig I once had writing junk mail), but it seems to me that linking the word 'Chub' to your fast-food products might conjure up unpleasant connotations in the minds of the ever-expanding target audience. But Burger King's marketing overlords feel otherwise, and they've gone full-bore into a new cross-promotion campaign featuring the bling-savvy Chub City line of toy cars. This will include the "Rollin' SUV" and the nearly-indistinguishable "Street Ride," plus some sort of launcher that- if there is any goodness left in this world- will send the cars spinning out of control into Oakland-style sideshow moves.


Chub City Car Brand to Be Featured in Kids Meals at BURGER KING [Marketwire]

McDonald's Owner Runs Cars on Grease [source]

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It does seem like it could be a cruel joke my some BK marketing person who secretly wants to get a laugh at society's expense.