Motorcycle racer-turned-designer Roland Sands spends his days designing cool crap for motorcycles, designing bikewear and hooning around in the dirt on Harley Davidsons. Sure, he looks like a teenager, but he's been doing this for 20 years. Easy to stay young when your life rules.

This week on RideApart, Wes and Grant visit the offices of Roland Sands Design and meet the former AMA 250GP champion as he talks about how he wound up at the forefront of the next generation of American motorcycling thought-leaders. Also, he may even end up making Harleys cool. That would be the ultimate feat.