According to Drive, researchers in Germany have published a study linking the use of heated seats with a drop in fertility among men who use them for an hour or more at a time. Anecdotal evidence suggests that, just like in a jacuzzi, the extra heat raises the temperature of key equipment above its suggested operating range, causing potential damage to the finished product. Upon wider publication of the study, we feel it's safe to predict a surge in heated-seat popularity for men between the ages of 18 and 34. [Drive]
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In Georgia about the only use for heated seats is for pranking the person sitting on them. Just discreetly turn them on and see how long it takes them to notice that they are suddenly sitting on a hot plate. Works best in the summer.