Real Toyota Heads Will Know What the Toyota Supra Super Bowl Ad Was a Callback To

Screenshot: Toyota

The Toyota MR2 and the Toyota Supra are both classics, the latter being relaunched this year, as we all know. Toyota’s Super Bowl ad saying as much last night was pretty boring on the surface, but was actually a pretty deep cut, stretching all the way back to the ‘80s and, yes, the delightful MR2.

Here is the Supra ad from last night, in case you missed it:

It’s perfectly boring. But! It gets more interesting when you learn it was likely inspired by this MR2 spot from 1985:

Advertising is garbage and should be banned, but I grudgingly respect Toyota’s shtick here.


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Erik Shilling

News Editor at Jalopnik. 2008 Honda Fit Sport.