Volkswagen/Audi of America Design Center California โ€“ The Audi eOra and eSpira are an accessible representation of freedom and coming of age. Like a downhill skier, the eOra carves the roadscape with precision by constantly adapting to the driver's movements and intentions. Using next generation vehicle control logic, the eSpira takes even the smallest body movements and gestures of the driver into consideration and synchronizes them with the vehicle to result in unmatched agility and responsiveness.

General Motors Advanced Design โ€“ The Car Hero turns driving into gaming and challenges the driver's skills against the car's autonomous system. Once you enter your destination into the navi app on your smart phone, you can play against the vehicle to "win" complete control over the system and gain access to increasingly outrageous driving scenarios.

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Honda Research and Development, North America โ€“ Using insight gained from the human genome, the Honda Helix redefines individuality and how a driver connects to his or her vehicle over time. The Helix incorporates human DNA with adaptive polymers that allow changes in the car's shape, color and materials. Tri-axis movement allows adaptation and reaction to specific environments and traffic patterns.

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Mazda R & D of North America โ€“ The Mazda Souga is the epitome of personal branding. Young entrepreneurs can create their own vehicles on VMazda, a virtual reality Web site that acts as a design playground. With the help of a virtual design mentor, each car is guaranteed to be affordable, eco-friendly and purely driver-focused.

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Nissan Design America โ€“ The V2G is Nissan's eco-neutral commuter car for 2030. Its combination of dynamic styling and quality construction creates a top-of-the-line electric machine that can be modified to fit the needs and desires of its owner.

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Toyota's Calty Design Research โ€“ The Toyota LINK is a customizable, mass transit vehicle for students that seamlessly links onto a transportation social network. "LINK SKINZ" can be downloaded to digitally transform the vehicle's shape into a personalized exterior design while "LINK SPHERES," wheels made of an electro-conductive material, convert friction into energy that recharges the batteries.