Nothing Says Quality Like A Brand That's Just About To Get Discontinued

Illustration for article titled Nothing Says Quality Like A Brand Thats Just About To Get Discontinued

Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

Do you like wearing cloth from Europe Craft Imports? Of course you do. They are fashionable, comfortable and well made. Not unlike our cars. If this picture takes your breath away, imagine driving the best of everything modern. Our 1960 model is the most luxurious and powerful ever made, and makes no bones about it. Wall-to-wall carpeting, heavy custom-made upholstery, rich and simple chrome. It’s probably the most durable car you can own. With a welded steel body, Torsion-Aire suspension, True-way Auto-pilot, Ultra-Fi phonograph and air conditioning.

Your DeSoto deal has a wonderful price story to tell you. Why not see him today!

Photo credit: Chrysler via totallymystified
Photo credit: Chrysler via totallymystified

European writer of Jalopnik, based in Budapest.

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Eric Leonard

From Wikipedia:

“Despite being a successful mid-priced line for Chrysler for most of its life, DeSoto’s failure was due to a combination of corporate mistakes and external factors beyond Chrysler’s control.”

So, Chrysler really hasn’t changed much in the last 70 years or so........