Outsourcing your ad work to random people can work out either really well, or really badly for automakers. Luckily for GM, this ad made with nothing but some basketballs, a Buick Regal GS, and a single camera is great. Add in the fact that it was done in just one take, and it becomes amazing.
Okay, so if I knew nothing about the Buick Regal GS before I saw this ad I would still know pretty much nothing about it afterwards, but hey, they got over a minute and a half of nothing but Buick, and a pretty sweet beat to go with it.
Not bad, Buick.
And why do I get the feeling that I've never said that phrase before?