New Tech In Cars Brings Ford 14% More Revenue

New technology in cars brings Ford 14% more revenue. [AutoNews]


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Good for them. I know that about 15 years ago they did a lot of de-contenting to try to keep prices down. Then they slacked off on the engineering figuring it was invisible to the customer. Its been a long slow recovery.

I like the pricing implications. People are willing to pay more for something that they see as offering more. Its a little un-Jalop though. If only there was a true superleggera Mustang and Focus RS. With a 14% lower price of course.