MotionLites are servo-actuated, multi-colored LED lights which extend from the wheel wells to light your giant chrome wheels. It's $400 for a set and it'll probably be the next customization making you hate everyone. Video and gallery below.
You have dedicated lighting for that velvet painting of Elvis, why not have dedicated lighting for something else tasteless that you consider "art"?
That said, I'll give $10 to the first guy to use these to illuminate some 15" steelies with baby moons. If only to (literally) shine a light on how wheels should look. #gadgets