More Dumb Brand Synergy from Ford

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Apple freaks that we are, we've yet to buy an iPod, because, well, we're kinda grossed out by iPod culture. Of course, we know as soon as we buy one, we'll be hooked. But Ford's marketing folks think it's the way to the heart of Ford Fusion buyers. Slate's Seth Stevenson thinks Apple's permission to use the 'Pod in its latest Fusion spots is a quick slip on a greasy turd down the slope of brand erosion for the storied computer company. We have to say, we agree.

Apple Jacking [Related}

Exercises in Cross-Branded Synergy: Ford and Gillette [Internal]


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