MINI Sees Two New Concepts As Untamed Women

Are the MINI Coupe and MINI Roadster concepts best represented by wild, empowered models? Which one wears the helmet? Why do small cars have to be "chick cars?" What on earth is happening here? We feel MINI has mommy issues.

Frankly, we're not entirely sure what this video is supposed to say about the Mini Roadster and Mini Coupe — nor how it will serve to get MINI outside of their core demographic of women and gay men, but we did like the part about heaving breasts.


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I think it's a poor excuse for a car commercial. And the bird flipping at the end is pathetic. In trying to be positive....they did have clean knees.