MINI Hits Viral Marketing Over The Head With A Clubman

Now this is some viral marketing we can totally get behind. Why can't more automakers send their test vehicles out sans obscura like MINI did with the Clubman during the Geneva show in order to attract some attention to it during the show? I mean, I'd love to see the next-gen Mustang driving down Michigan Ave. with "I am not the next Mustang!" spray-painted on the side, or a Corvette SS powertrain mule sitting completely uncovered in a shipping garage in Romulus...oh...wait a second, that actually did happen. Well...umm...the idea behind the above video's still pretty darn cool — and totally transparent, which makes it even better.


Clubman Debuts on the Streets of Geneva [MotoringFile]
MINI Clubman Video? [The Car Connection]

Spy Photos: Best Yet of the Mini Traveller, er Clubman; Vat a Vagon: Mini Clubman to Debut in Frankfurt [internal]

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