Mercedes-Benz A-Class And B-Class Could Be Bound For America, According To Dr. Z

Illustration for article titled Mercedes-Benz A-Class And B-Class Could Be Bound For America, According To Dr. Z

A new Mercedes compact could be in your future, according to mustache aficionado, part-time bartender and Daimler Chief Dieter Zetsche. Despite previous reports that the A-Class was too expensive and the US dollar too weak, the sudden shift in American tastes has made the Mercedes A-Class not so much of a reach. Dr. Z also indicated the rumor about a US-spec B-Class being secretly designed for North America isn't so far-fetched either.

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Jalopnik Snap Judgment: Since the other major Mercedes-Benz profitability exercise in the US is to merely raise the price of current models and sell fewer cars, we welcome the idea of a larger market offering. All that being said, we wonder if the A-Class might not cannibalize Smart ForTwo sales, and whether the market exists for really expensive little cars.

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[Source: AutoWeek]

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DISCUSSION

I think the market does exist for these cars - remember the lesson learned with the market success of the upscale Mini. What they have to do, however, is make them available with a diesel...C class for that matter, too.