Maybe we heard about this at the SEMA show this past November, but couldn't process the information. The engineers at Kumho have taken a long drag on their silly pipe and come up with another gimmick for the drifting crowd. They started with tires that produce colored smoke during burnouts — an arguably fitting visual addition to drifting competition. Now, they've gone down a dangerous road, as it were, creating scented tires that release their secrets, Glade-like, into the air. But who chose the scents — rosemary and lavender — participants in a Bucks County scrapbooking bee?

Scented tires smell like silliness [Sci-fi Tech]

New 'Red Smoke' Tires Introduced for Drifting [internal]