June U.S. Auto Sales Will Seriously Suck For Every Automaker Except Honda

Illustration for article titled June U.S. Auto Sales Will Seriously Suck For Every Automaker Except Honda

Today's the first of the month, the day the world finds out what sales numbers look like for the US market for June. With Automotive News using words like "carnage" to describe what those numbers will look like, we probably shouldn't expect a whole lot of happy faces in the boardrooms of automakers. So what are the stories to watch for this month? There's two. First, we're hearing Toyota might pass GM in US market share for June. Second, Chrysler may see sales fall below 10% of the market and Honda might even pass them to become the #4 sales leader in the United States. We doubt the Honda piece will happen, but the 10% part? That could happen — especially given their over-reliance on sales of pickup trucks and SUVs. Want to know the bloody numbers? We've got the projections from JD Power and all of his many Associates below the jump on year over year sales through June.


OVERALL SALES: -15.4%

PROJECTED LOSERS
GM: -26.2%
Ford: -31.4%
Chrysler: -30.1%
Toyota: -6.6%

PROJECTED WINNER(S)
Honda: +9.3%

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DISCUSSION

manwich
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@rlj676: "as basically NOBODY saw this coming. So, everyone making ignorant statements on how this is the "domestics" with their head up their collective ass appears to be the pot calling the kettle black"

Nobody? Hmmm... not so sure about that since I distinctly recall Peak Oil discussions going on at least 5 years ago or earlier.

Nobody could foresee that prices could spike again?

I'm sure that at least SOME auto execs have always been familiar with this little chart:

[www.inflationdata.com]

But I have to agree that GM/Ford wasn't any worse than Nissan, Mazda or Subaru as to identifying what was going on.

Spikes in the price of oil happened in 1973, 1979 and 1990 (to a lesser extent).

Anybody who thought it couldn't happen again was/is a fool.

To say that NOBODY foresaw a potential spike in the price of oil and took precautionary action is simply not the truth.

Some at Ford saw it... or we wouldn't have had the Hybrid Escape on sale for years. GM even foresaw it... a little late perhaps.

The truth is that the people who did foresee it were being ignored by varying degrees at all automakers at first.

I'd say Chrysler/Mercedes was the worst for ignorance as to how things were changing.