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Warm on the heels of yesterday's launch of the Fit here in Detroit, the Japanese engineering concern that just happens to turn out cars and bikes, has launched a cult of some sort that we're mildly concerned about. On the Fit's microsite there's an invite to submit your info in order to join the Society of Fit. We wonder how Rev. Sun Myung Moon feels about this?

Fit [Honda]

The US to Get Fit: Honda Aims to Sell 60,000 Subcompacts in the States [Internal]