Itty-bitty Scion iQ gets not-so-small $15,995 price

The Scion iQ, the minicar Toyota plans to launch Scion's long-delayed rebirth with, will arrive late this year with a sticker price that starts at $15,995.

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DISCUSSION

$500 more than a base Fiat 500. So much for Scion's reboot.

But I'm sure some well-meaning but idiotic baby boomers will buy them for their college-bound offspring, who will hate it, so said baby boomer will drive it, thinking they're hip when actually they'll just kill any market desire among the actual target market. Like all Scions.