It Has To Be Good To Earn The Name

Illustration for article titled It Has To Be Good To Earn The Name

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What’s remarkable about our tough little Japanese one-ton truck is that since it’s backed by General Motors, it can beat all of its Japanese rivals. That’s because Chevrolet engineers in the US and in Japan made sure that it will last for at least 12 month, or 20,000 kilometers, even if you hit a kangaroo. Don’t listen to those who tell you these not yet Holden-branded Isuzus are only rated half tons in North America. That’s only because GM doesn’t like lawsuits.

If you want some LUV, it’s time to call Chevrolet at a random Japanese number.

Photo credit: GM via John Lloyd
Photo credit: GM via John Lloyd

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A guy in my neighborhood has one of these in a sort of light blue/teal. The first couple times I saw it, I could have sworn it was either a Mazda REPU (from the four front lamps) or a Datsun (because old, small pickup).

The LUV was a little before my time. The S-10 was introduced right around the time I was born, and I hardly ever see any other LUV survivors around.