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Hyundai Equus Starts At $58K, Includes iPad

The Hyundai Equus+iPad will start at $58K, a shit-ton of car for the price. [PRNewswire]

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DISCUSSION

will-alib
Turbineguy: Nom de Zoom

Jeez, don't the folks at Hyundai read Jalop? We've been saying this wouldn't fly, and we oughta know... we're geniuses. /s

I'm curious to see if the market will accept a 60k luxury Hyundai because we're just too brand-conscious in the US. Also curious to see (if it does go well) how much they bump the price in the next 5 or so years. I recall the controversy over Lexus dumping cars here in the early 90's and wonder if it could happen again with Hyundai. At face value, the Equus is a damn nice car, and the coming 5.0 engine just makes it better.