Apparently Hyundai's not sparing the rod when it comes to its new upmarket sedan. According to the forum admin of HyundaiExchange, Hyundai research and development boss Hyun-Soon Lee told a group of Korean executives the company's new 4.6-liter V8 would be massaged to 380 horsepower in the company's new flagship, codenamed BH, set to arrive later this year. This past April, Hyundai showed the sedan in concept form as the Concept Genesis at the New York auto show, where officials boasted of silky DOHC 32-valve V8s, rear-wheel drive and competitors sweating in their yakisoba. Watch this space. [Hyundai Exchange via Motive]