With the well of disposable income drying up, the "custom" chopper fad is waning hard. So, pitching a "Super Chopper" to "make every second of your life absolutely wonderful and truly extraordinary" smacks of desperation.

From where we're sitting the "Custom Super Chopper" doesn't look particularly custom, or super for that matter. You can get bikes off the showroom floor these days which are pretty close to this level of design, granted they won't have the wedgie generating seat the custom silver cruiser will, but close nonetheless. Also considering these are being pitched for the European market, slathering your advertising in Old Glory maybe isn't the best bet. Grammar also helps.