If it was VW's idea to use Andre 3000's "Hey Ya" as the sound bed for this promo video featuring its new Iroc concept, they're geniuses. If it was some enterprising chap who just wanted to break the silence that usually pervades carmakers' press vids, even better. Nonetheless, there it is.
More at Carscoop.
The Wind Cries Scirocco: More on VW's Iroc Concept [internal]