Harley-Davidson Says MPG Doesn't Matter To The True Rider

Harley-Davidson has released another "Screw it; Let's ride" print ad imploring Americans not to buy Harleys for their fuel economy. Of course, the company has the distinct advantage of having a customer base who likely ranks fuel economy at the very bottom of their purchase motivators. But still, what advertising copywriter wouldn't like to propose "MPG describes riding like biology describes sex" and see it get through legal? This message works great for Harley as its sales are image- rather than product-led. [Via About Motorcycles]


Share This Story