Golf Channel Talent Bows Down Before Buick

Had an ear tuned to The Golf Channel's coverage of the Buick Invitational this year? During the broadcast, commentators David Feherty and Kelly Tilghman (fresh off a suspension for making awkward comments about Buick pitchman Tiger Woods) gushed and we mean gushed over the Buick Enclave CXL that was this tourney's featured vehicle. "I'm not giving mine back," said Fehrety. "Smooooth," cooed Tilghman. I was involved with Buick for a while, on the ad side, and frankly, I'm impressed. Now that ad agency Leo Burnett has the account, having snagged it away from McCann Erickson last year, maybe they should think about getting some of these superstars of the linkster commentariat into the act.


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