Go Back to Get Back: Automakers Could Follow Harley's Lead

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One could argue Harley-Davidson has been successful of late despite an approach to technology that's in opposition to that of the motorcycle industry at large. That is, they do what they've always done — build the best bikes 1960 can offer. While others hire up all the lab-coated wonders they can find, and point them toward a technological Oz, Harley keeps on building the same old old iron and selling it at astonishingly high profit margins. Sure, they're using a portion of the spoils to address that technology divide, but its best sellers are still its simplest machines. Thomas Bernard, writing for The Truth About Cars says US automakers should learn how to stop hating themselves for being behind the tech curve (in the showroom, if not in their R&D centers) and embrace a kind of lovable simplicity. Could it work? Is it already working?

The Way Forward is Back [The Truth About Cars]

The Truth About The DSG: So Long Stick Shift [internal]


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