This image was lost some time after publication.
This image was lost some time after publication.

If we needed more proof that GM has absolutely no idea what to do with its comatose Buick brand, here it is: they've enlisted the Queen of Omnimedia in to promote it. The Lucerne was featured in a recent episode of The Apprentice and ran a pitch today on Martha. Obviously lobbing anything that isn't held down with grade-8 bolts at a wall and seeing what sticks at this point, the poor, hapless bastards in charge of adding lustre to what's become GM's most irrelevant brand see Martha as a conduit to a younger, more affluent demographic. Oooo-kayyy then.

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Martha plugs Buick — it's a good thing [Detroit News]

Related:
Torrent to Appear in Survivor Promo Challenge [Internal]

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