Both Ford and Chrysler had a better January than most sweater salesmen did (though not better than umbrella salesmen), but both will offer new incentives to try and keep up the momentum. Ford, whose sales rose two percent in the US from the year earlier, anted up another $500 on the Focus sedan — a total of $2500 in Focus incentification. At the same time, Chrysler, which saw a 16% improvement, is offering no-interest loans for up to five years on minivans, the Chrysler Pacifica, Dodge Ram and Dakota pickups and Dodge Durango, Jeep Liberty, Jeep Wrangler, Jeep Grand Cherokee and Jeep Commander SUVs. According to Autodata, while industry incentives averaged $2391 per vehicle, Ford's giveaways hit $2839 last month and Chrysler tithed $3317.
Ford ups Focus car cash, Chrysler offers cheap loan [Reuters]
More on incentives [internal]