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The Ferrari(TM) marketing machine churns on ahead of the company's public offering set for who knows when (Buy, Mortimer! Buy!). The Fiat Group brand is adding a theme park in Arab emirate Abu Dhabi to its line of licensed products. The park, which will reportedly be open by 2008, will house a racetrack and museum as well as rides and other attractions (prancing horses?), including hotels, retail and big-ticket residences. Sorry, Mr. Disney, methinks you've now got the second happiest place on earth.

Ferrari Theme Park for Abu Dhabi [TCC Confidential]

Winners Named in Ferrari Design Competition [internal]


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