Does This Pink Radar Detector Take Breast-Cancer Branding Too Far?

PublishedOctober 28, 2013

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I'm happy to support the advancement of medicine, but this pink radar detector by ESCORT feels like a stretch in co-branding at best, a dilution of the "pink ribbon" message at worst.

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Whether pink-saturation helps or hurts the Susan G. Komen Foundation is its own argument, but I have to seriously question the value in their partnering with a device designed to help users defy authority.

I can see the plea now— "Officer I know radar detectors are illegal here, but surely you can excuse this transgression on account of my supporting a worthy cause while I tried to evade you!"

See further details in the press release and let us know if this is righteous or rotten.