Dodge Confused By Women, Seeks Beard

Illustration for article titled Dodge Confused By Women, Seeks Beard

Dodge's Super Bowl ad was all about women making it hard for men to be themselves. A companion ad involves dumping a slightly butch woman and their Facebook campaign's a search for "super" beards. Something you wanna tell us Dodge?

If the Super Bowl commercial was a treatise on how hard it is to be a man then their companion ad — a female version — is about how hard it is to date a woman who really likes Heart and flannel shirts. This would just be a coincidence if there wasn't a simultaneous campaign on Facebook involving a search by Dodge for the "Super Beard."

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And who said CBS wouldn't let anyone run a Super Bowl ad targeting gay people?

(Hat tip to Aaron)

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DISCUSSION

So... If I buy a Dodge Charger I'm a Real Man whose last refuge from female hegemony is his car.

And a woman whose only valued possession is her Bitchin' Charger.

And something to do with Awesome Beards.

How do we combine these? Can we? SHOULD WE?