Detroit Auto Show Memory Card Clean-out: Toyota Tundra Swagasm

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For those visiting the Detroit auto show during public days — along with the rest of the unwashed masses — the swag opportunities have diminished significantly since the roaring '90s. Fortunately, press days, like those that passed last week, are rife with worthless trinkets, food, drinks and assorted whatnot. This year, Toyota won my personal swag contest, hands down. Compared to last year's hybrid this and wacky concept that, 2007 was OMG! TUNDRA IS TEH AWESOMENESS!!! Easily 75% or more of the Toyota brand display is devoted to all things Tundra. And the branding, oh my, the branding. If the display isn't made of two by fours or threaded metal pipes, it's probably plywood or some other construction material. They even have a guy dressed up as a construction worker wondering around. And the swag? Effing belt buckles with a stand, man! How much more down home, apple pie, football and cowboys can you get? And where's my PBR!?

(Jump for a Village People stand in)

This image was lost some time after publication.
This image was lost some time after publication.
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"What? This ISN'T the construction site? Crap, not again."

Related:
Detroit Auto Show: Japan to America; All Your Big Profits Are Belong to Us; Toyota Tundra is Nigh

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DISCUSSION

If he was a foreman, he'd be sitting in the truck all day talking on his cell phone with the AC running full blast.

I don't think he'd drive a Tundra either, not unless it had a diesel. The pecking order is usually with the foreman in a dually diesel that never hauls anything or sees any dirt, and the workers are in smaller trucks that are abused unmercifully. This makes no sense to me, but that's pretty much how things are.