Crossover Crunch: Dodge to Accept Challenge from Ford, GM

This image was lost some time after publication.

Thought Dodge would just sit back and let GM and Ford own the new crossover (er, CUV) market without a fight? (Hint: the answer to this tired Q&A construction is usually "Hell no!") Automotive News reports that a new, Mexico-built crossover could grace Dodge's forecourts by 2008, with a Chrysler counterpart possible for 2010. Chrysler sources called the ~$20,000 vehicle a "new concept crossover," to at least differentiate it linguistically from GM's and Ford's upcoming offerings. The new model would be based on the midsize Sebring/Avenger platform, in the same way Ford's using its CD3 (Mazda6/Fusion) platform for its 2007 Edge. And as a side note, y'ever notice how much the Ram logo looks like a Rorschach test? Verrrry interesting, Herr Doktor Z.

New Dodge Crossover set for 2008

Related:
The Truth About Jeep's Faulty Brand Compass [internal]

Advertisement

Share This Story