Cowboys of the Modern Day: Mercedes Reveals E-Class with Tesla Coil

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The Mercs rolled out their new E-Class sedan amid a time-honored dramatic prop — massive amounts of electrical voltage. The company's press conference employed a Tesla Coil, which, for those who remember the 1980s, is a device that generates energy by way of the gyrations and vocal rasp of stick-skinny rock singers. No, seriously.

Mercedes Reveals 2007 E-Class [internal]


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