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Comment Of The Day: The Brilliance Of Merchandising Edition

Illustration for article titled Comment Of The Day: The Brilliance Of Merchandising Edition

Ferrari had a rough go of it in the stock market today, but that’s alright. Lots of companies have a rough go of it in the market every day. Thankfully, Ferrari Chairman Sergio Marchionne basically said that no matter how rough it gets, we won’t have a Ferrari SUV. But some commenters don’t think that’s enough.

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“Some commenters,” ahem, in this case, means PotBellyJoe:

Illustration for article titled Comment Of The Day: The Brilliance Of Merchandising Edition
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PotBellyJoe seems to be upset about Ferrari’s admittedly prodigious merchandising efforts, feeling it “cheapens the brand,” in a way that goes even further than building a Ferrari LaCrossover would.

But MrBloodMuffins has a counterpoint:

Illustration for article titled Comment Of The Day: The Brilliance Of Merchandising Edition

And you know what? I actually agree with Señor Magdalenas de Sangre on this one, about merchandising and reasons of existence. But I don’t think he goes far enough. It’s been said, in various corners of the Internet and with wavering degrees of credibility, that Enzo Ferrari only sold road cars in order to pay for the company’s race program.

If that’s the case, then, anything Ferrari does in order to fund its race program is in furtherance of that goal. Funding glorious racing is the company’s reason for existence, and if they choose to do it in merchandising, then so be it.

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And hey, free shipping.

Congrats to both PotBellyJoe and MrBloodMuffins, you’re on the COTD podium today. May you both forever argue in the comments.


Contact the author at ballaban@jalopnik.com.
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DISCUSSION

BonafideSupraman
BonafideSupraman

To be fair though, Ferrari is in the weird position of being an industrial manufacturer and a sports team. It’s like if the Dallas Cowboys were also world-renowned for making tractors and other farming equipment.

It would be possible to be a fan of the football team without having a position on farming implements. Of course, if you were wearing a Cowboys hat some asshole would call you out for being a hipster for wearing farm tractor gear despite having never been on a farm.