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Agnelli heir Lapo Elkann's penchant for cocaine and transvestites hasn't dampened his brilliance in marketing the Fiat name and logo to a new generation of Europeans. He started with track jackets and shoes, and โ€” according to a story on Carscoop โ€” has moved on to electronics. A new line of Fiat-branded cellphones will show up in boutiques across Italy this month, in a novel package that includes a brushed-aluminum piston as a base. They're a perfect tie-in with Fiat's intention to roll-out Bluetooth across its model range.

Fiat Presents a New Line of Mobile Phones [Carscoop]

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Koenigsegg Laptop! [internal]