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Call the Red Cross: The Mini Geneva Concept

This image was lost some time after publication.
This image was lost some time after publication.

Yesterday, Mini unveiled its Geneva concept, an homage to the classic Mini's dominance of the Monte Carlo Rally between "Hard Day's Night" and "Sargent Pepper's Lonely Hearts Club Band" (that'd be 1964 to 1967). Just like its siblings, the Frankfurt, Tokyo and Detroit Mini concepts, the Geneva's got acres of neoprene and enough chrome to choke a 1953 Cadillac. Plus, it's accented in the red and white of the 1964 Rally team, making it look like a doll ambulance or a rescue vehicle (albiet for a very stylish NGO attending to at-risk garden gnomes). Also like its predecessor concepts, it's accessorized to the hilt with themed paraphernalia — this time it's got all the gear a typical rally driver would need: a shovel, spark plugs, a tool set and a log book. Amphetamines and hard cider not included.


(Yet) Another Mini Traveller Concept to Debut in Geneva [internal]

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