Looks like the luxe brand at the General's looking to gain some street cred by enlisting help from the wonderful world of web 2.0. They've enlisted the marketing mavens at Modernista! to create some kind of pseudo-YouTube channel and custom website to highlight their attempt to use the new CTS (photo gallery below) to bring Caddy to the masses. Will it work? Despite hiring Joan Jett (in front of CBGB, even!), Tiki Barber, Travis Barker and Fat Joe, we're going to have to go with "probably not." But bully for Caddy on the attempt!

My Cadillac Story [via YouTube]

CTS And Violins: More On The 2008 Entry-Level Cadillac...Yawn [internal]