There is a Bugatti now with a guy's initials stamped on the grille.
Bugatti is calling it a "1 of 1" special edition, probably because no one else wants this guy's initials stamped on their grille, too.
Everyone who wants their very own special edition Bugatti gets one, because Bugatti appears determined to make the Veyron the Participation Trophy Award of supercars.
Bugatti sold it for a couple million dollars.