There is a Bugatti now with a guy's initials stamped on the grille.
Bugatti is calling it a "1 of 1" special edition, probably because no one else wants this guy's initials stamped on their grille, too.
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Everyone who wants their very own special edition Bugatti gets one, because Bugatti appears determined to make the Veyron the Participation Trophy Award of supercars.
Bugatti sold it for a couple million dollars.