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At a dinner with reporters yesterday in DC, Ford's President of the Americas, Mark Fields, acknowledged that Ford had maybe waited a bit too long sometimes to update its product line. But fear not Ford-fans, Fields was clear that since there's now competition, Ford's totally gonna start to step it up and aggressively develop and market new models faster. For example there's the...umm...and well, then there's the...umm...the Fusion? Oh wait — that's been introduced...well, there's the Reflex...that's been...right. Not the Fusion...yeah, maybe they'll get back to us.

Ford promises aggressive product plan [Detroit News]

Ford: How Low Can They Go? The Seventh Level Perhaps? [internal]