Bob Dylan's early lyrics may have incorporated politics, social commentary, philosophy and literary influences, but his latest verbiage is going to be selling some Cadillacs. Or at least it'll be used to sell some XM-equipped Cadillacs. There's three new Modernista!-made Dylan Does Caddilac commercials that've been mysteriously dropped onto YouTube — the first Dylan commercial is a trippy two-minute extended length, the second, above, is a one-minute version and the third's a thirty-second piece. We'd love to analyze this some more, but all we're able to come up with so far has been a "Highway 61" reference of some sort and that's he's "rockin' the road like a rolling stone" — frankly, neither one's funny. Damn you, jet lag!
I have a feeling that this came about something like this:
Bob Dylan: You want to use me and my music in a Cadillac ad?
General Motors: Yes. It is for the Escalade.
BD: I don't know it is an SUV. . .
GM: Here is a large amount of money.
BD: When do we start?