Apparently, visitors of the Indonesia International Motor Show are obsessed with their smartphones and get lost all the time. BMW ended the confusion using ladies is short skirts.
This is clearly a parody of us being addicted to our cellphones, but I'm on board with this a hundred percent. It's easy to get lost at a car show and WiFi/cellphone reception is sketchy at best, so the fact that this revolutionary system works offline all the time with an added human touch is nice.
I can only hope that they introduce this at Geneva next year.
H/T to Cink!