While we are reporting daily on alternative energy and fuel-economy, it seems we should really be writing about cup holders, because that is what you, the public, truly care about in a vehicle. Sure, fuel economy has risen exponentially from four years ago, but CNW Marketing Research says that concern about gas consumption doesn't even stand a chance against "interior conveniences," which include heated seats and yes, cup holders.
In a recent study, CNW found that the interior conveniences held a higher priority, at 73 percent importance, than fuel efficiency, which came in at 67 percent. See? This is what Al Gore was talking about! [Forbes]