After some vague, slightly disturbing teasers, Audi has released their 60-second spot for the 2014 Super Bowl. It's called "Doberhuahua," which is kind of misleading.
Actually watching the ad puts it into much better context. Yet you can't help what they're saying about the 2015 A3 Sedan is that it's kind of nose heavy with a small rear, and is vicious-sounding but ultimately harmless.
I don't know, I guess I could live with those qualities in a small Audi sedan.
Update: Audi says the ad will air "during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break."