This image was lost some time after publication.
This image was lost some time after publication.

As we reported earlier, Toyota's decided to throw themselves into the fray with BMW's M Division, Merc's AMG adjunct, Cadillac's V people (we hear they bleed green) and Chrysler's SRT-types. And knowing Toyota, they expect to win. Also knowing Toyota, they'll screw it up the first time (see: T-100) and build a series of oddball cars that eventually end up appealing to guys like Bumbeck. A decade later, they'll get it right and blow everyone into the weeds. Reporting from Detroit, Sweet Peet D. pontificates on what it takes to get a performance division right. We largely agree with him.

Memo to Lexus: Don't blow it [Autoextremist]

F Lexus: Toyota Brand's New Performance Letter; Autoextremist Does LA, We Offer Our Own Take [Internal]


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