Aston Martin is planning to reawaken the slumbering Lagonda name and plaster it on two ultra-luxury sedans beginning in 2011. The first Lagonda will be based on the already nearing production Aston Martin Rapide, though dressed to impress and sporting a higher price tag to match. The other offering would go live sometime in 2012 and settle in as a Mercedes S-Class fighter, dredging the depths of the consumer market near the bottom at the paupers price of $100,000. With the mega-luxe sports sedan market filling up quickly we can hardly wait for 2030 when they'll all be cluttering the used car lots. [AutoNews Sub. Req.]


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