Goodyear is one of most recognizable tire brands in the industry. So what separates Goodyear from other leading tire companies? In this review, our team assesses Goodyear tires based on the company’s prices, variety, reputation, and customer satisfaction to help you decide if they’re the right choice for your car. From the history of the company to the current prices of Goodyear tires, our experts cover it all.

We know the process of shopping for tires can be stressful, especially with the overwhelming amount of available options. Our team has researched and reviewed the best tires on the market to help simplify the process for you.

In This Review:

    Goodyear Tires Rating: 4.5 Stars

    Our review team rated Goodyear 4.5 out of 5.0 stars due to its strong industry reputation, variety of tires, affordable prices, and generally positive customer reviews. Our team also awarded this manufacturer the title of Most Durable in our 2022 industry-wide review.

    Price3.5
    Tire Variety4.5
    Reputation5.0
    Customer Satisfaction4.5
    Overall Rating4.5

    About Goodyear

    Founded in 1898, Goodyear Tire & Rubber Company is America’s claim to fame in the tire industry. Boasting 55 facilities and about 72,000 employees across 23 countries, Goodyear is one of the world’s largest tire companies. Additionally, Goodyear has been the “Official Tire of NASCAR” since 1954.

    Goodyear has pioneered new technologies in the tire industry since the company’s inception. Below is a brief timeline of some of Goodyear’s most notable milestones:

    • 1898: Goodyear was founded.
    • 1903: Goodyear was granted a patent for the first tubeless tire.
    • 1910: Goodyear expanded to Canada and became an international company.
    • 1916: Goodyear became the world’s largest tire company.
    • 1917: Goodyear built the first of its many commercial blimps.

    Goodyear Pros

    Goodyear Cons

    Offers a large variety of types of tires

    Mixed customer reviews

    Fourth-largest tire manufacturer

    in 2020 fiscal year

    Positive industry reputation

    Cost Of Goodyear Tires

    New tires from Goodyear range from about $75 to $975, according to Tire Rack. The vast difference in price can be attributed to differences in tire size and the type of tire. This is because Goodyear offers everything from ultra-high-performance tires to highway all-season tires.

    Below is a list of price ranges for Goodyear tires, sourced from Tire Rack, to give you a better sense of the cost of this brand of tires.

    Type of Goodyear Tire

    Cost

    Goodyear Eagle Sport All-Season

    $135–$368

    Goodyear Assurance All-Season

    $92–$217

    Goodyear Eagle Exhilarate

    $160–$376

    Goodyear WinterCommand Ultra

    $101–$180

    Goodyear Assurance ComfortDrive

    $144–$260

    Common Factors That Affect Tire Prices

    Goodyear tires range in price due to several common factors that affect the cost of tires. These factors include:

    • Tire size: The size of the tire you need will affect the cost. A 20-inch tire is more expensive than a 15-inch tire.
    • Tire brand: Average costs vary by company, based on things such as how much money the manufacturer spent on research and development.
    • Type of tire: The price you pay is dependent on the type of tire you want, whether you’re looking for an ultra-high-performance tire or an economy tire.
    • Raw materials: Tire costs will fluctuate based on the cost of natural rubber and other materials.

    Goodyear Savings

    Goodyear offers a number of discounts and rebates, which can often be found on its website. Another way to save is with the Goodyear credit card. Customers can apply for the card by filling out a mail-in application or completing an application online or in-store.

    The Goodyear credit card comes with a host of benefits, including:

    • Increased savings on select Goodyear tires
    • 12-month special financing on purchases of $750 or more
    • 6-month special financing on purchases of $250 or more
    • Credit card is accepted at over 11,500 Exxon™ and Mobil™ stations

    Types Of Goodyear Tires

    Goodyear offers both passenger tires and light truck/SUV tires. Below is a list of the types of Goodyear tires offered by Tire Rack:

    Category

    Types of Goodyear Tires

    Passenger Tires

    • Extreme performance summer
    • Max performance summer
    • Ultra-high-performance summer
    • Ultra-high-performance all-season
    • High-performance all-season
    • Grand touring summer
    • Grand touring all-season
    • Standard touring all-season
    • Passenger all-season
    • Studless ice and snow
    • Studdable winter/snow
    • Performance winter/snow
    • Streetable track and competition
    • Temporary/compact spare

    Light Truck/SUV Tires

    • Street/sport truck summer
    • Street/sport truck all-season
    • Crossover/SUV touring all-season
    • Highway all-season
    • On-/off-road all-terrain
    • Off-road maximum traction
    • On-/off-road commercial traction
    • Light truck/SUV studdable winter/snow
    • Trailer tires

    Goodyear Industry Ratings

    The National Highway Traffic Safety Administration (NHTSA) created the Uniform Tire Quality Grading (UTQG) Standards to provide customers with useful information regarding tires. UTQG ratings are formulated through three categories: treadwear, traction, and temperature.

    • Treadwear: This compares a tire’s tread to that of a standardized test tire’s tread. A score of 100 means the tire’s tread life is equal to that of the standardized test tire, 200 means the tire has double the tread life, and so on.
    • Traction: This is the test of a tire’s braking g-force, with a grade of AA, A, B, or C.
    • Temperature: This tests a tire’s ability to run at high speeds. Grades range from A to B to C, and all tires sold in the U.S. must receive at least a C rating.

    UTQG Ratings Of Goodyear Tires

    Below is a list of popular Goodyear tires with radial construction, as well as their UTQG grades:

    Type of Goodyear TireTreadwear GradeTraction GradeTemperature Grade
    Assurance All Season600AB
    Assurance WeatherReady700AA
    Eagle F1 Asymmetric240AAA
    Eagle RS-A EMT260AA
    Eagle Sport A/S560AA
    Fortera HL540AB
    Viva Authority Fuel Max (H)580AA
    Wrangler All Terrain Adventure640AB
    Wrangler Duratrac500BB
    Wrangler Trailrunner AT580AB

    Goodyear Tire Reviews

    Better Business Bureau (BBB) rating: A+
    BBB complaints in last three years: 261
    J.D. Power customer satisfaction index (passenger car): 739 / 1,000
    Trustpilot rating: 2.1 / 5.0

    Goodyear has a very positive reputation within the tire industry. As one of the biggest and most recognizable names, Goodyear is known for creating quality products. The company holds an A+ rating from the BBB and placed second in the passenger car and performance sport categories in the J.D. Power 2021 U.S. Original Equipment Tire Customer Satisfaction Study℠.

    Our team has compiled positive and negative Goodyear customer reviews from Tire Rack below.

    Positive Goodyear Tire Reviews

    “I was pleasantly surprised by [the Goodyear Ultra Grip Ice WRT]. … My driveway is steep and usually icy, and these tires climb the hill without wheel spin. They are very good in salty slush, which we drive in a lot in New England. They don’t float on the slush and maintain directional stability. Overall, this tire is a good winter tire that performs above expectations.”
    – Posted via Tire Rack

    “[I] had these [Goodyear Assurance ComfortDrive] tires on a previous Mustang and loved them, sold the car to [my] daughter-in-law and the tires still look new after 40,000 miles.”
    – Posted via Tire Rack

    Negative Goodyear Tire Reviews

    “These [Goodyear Wrangler HP] tires are terrible in all conditions except dry pavement, even then they are not quiet. Also, they don’t wear well. I go through these tires faster than most people go through socks and I am not hot rodding. I am an average driver.”
    – Posted via Tire Rack

    “These [Goodyear Wrangler SR-A] tires came on my 2016 Silverado. Absolutely the worst tire I have ever had on any vehicle. Dry traction is ok at best. … Wet traction does not exist for these tires. It takes everything I have to keep my truck on the road in any wet condition.”
    – Posted via Tire Rack

    Other Recommendations For Tires

    Although Goodyear offers some of the best tires on the market, many other brands offer top-quality tires at competitive prices. Our team of experts recommends Michelin and Cooper as some of the top-rated tire brands in the industry.

    Michelin: Best Overall

    Our team recognized Michelin as the Best Overall tire brand in our 2022 industry-wide review. Michelin has been offering high-quality tires around the world since 1889. Today, the company has 117 production sites across 26 countries and about 124,000 employees worldwide.

    As one of the most prominent tire brands in the industry, Michelin is known for providing quality, durable tires. In the J.D. Power Original Equipment Tire Customer Satisfaction Study, Michelin tires ranked first in every category–passenger car, truck/utility, performance sport, and luxury.

    Cooper: Best Value

    Founded in 1914, Cooper Tire & Rubber Company is one of the largest and most notable tire brands across the globe. In fact, Cooper ranks as the 13th-largest tire provider in the world. The company also holds an A+ rating from the BBB.

    In our 2022 review of the best tire brands, our team of experts recognized the company for offering the Best Value tires. Cooper tires tend to be among the more affordable options on average, with tire prices ranging from about $65 to $475, according to TireBuyer.

    Goodyear Tires FAQ

    How We Rate Tire Brands

    Our review process aims to deliver consistent and unbiased assessments of tire brands. While there are multiple qualities that make a tire manufacturer successful, our review team focuses on those we believe are the most important for consumers:

    • Price: Tire size and type can both affect the final cost. Our team of experts compares pricing across a variety of tires from each brand.
    • Tire Variety: To determine this score, we look at the types of tires available, including passenger tires and light truck/SUV tires. Tire types can be based on the season, terrain, and other factors.
    • Reputation: The National Highway Traffic Safety Administration (NHTSA) created the Uniform Tire Quality Grading (UTQG) Standards to score treadwear, traction, and temperature. Tire brands with high UTQG ratings perform best in this category. Established companies with a long history of reliable service also receive positive marks.
    • Customer Satisfaction: We comb through customer reviews on sites like the Better Business Bureau (BBB) to learn about customer experiences. Tire brands with a low volume of complaints score well in this area. We also consider studies from experts like J.D. Power, giving top marks to companies that have a high customer satisfaction index.

    *Data accurate at time of publication.