Adventures In Branding: Porsche Swiss Army Knife

It's day two in our Adventures in Branding series and today we re-encounter our hero from yesterday, Porsche, trying to find an all-in-one device to solve life's most pressing, small-scale problems. Porsche has partnered with Wenger for this Swiss Army creation, which is odd given Porsche's very German roots and Switzerland's history of staunch neutrality.


The casing is made out of ruthenium, which after a little Googling I found to be a member of the platinum family. It includes a large blade, nail file, Phillips-head screwdriver, scissors, "safety" screwdriver, can opener, bottle opener, bodkin and corkscrew. Officially it goes by the name P'3711 and is available for $160. [Toolmonger]

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