In a new European TV spot for Audi's next-generation TT coupe, the car's got its own energy field that provides temporary energy to the city it passes through. It's done in typical Audi-commercial style. That is, clever and technically awesome, but lacking in emotional bridgebuilding. Then again, the tagline is "Pure Energy," so we weren't expecting a box of chocolates. [Thanks to Dave for the tip.]

New Audi Q7 Ad Airs in Germany; More Ad Watch [internal]